香港安捷達為 紐西蘭航空  規劃Facebook行銷專案
在香港擁有兩百二十萬會員, 年齡層以25 ~ 34歲為主的facebook 裏
規劃一個讓使用者開創"夢想之旅"的空間

這個叫做"Explore the other side of London" 的專案
為你規劃一個跟朋友共同的夢想假期
也可發送訊息給facebook 已建立好的朋友清單
還有立即加入facebook粉絲 追蹤動態 維護與使用者關係

現在
可以在facebook 看的到這個活動


原文取自 Interakt
http://www.marketing-interactive.com/news/14734

Air NZ pushes London route via Facebook

By: Adaline Lau, Hong Kong

Hong Kong - Although a number of brands have started using Facebook locally for their campaigns, Air New Zealand has launched an application and a fan page to promote its Hong Kong London route targeting young professionals. 

Prudence Lau, marketing manager inHong Kong & Southern China for Air New Zealand, said this is the first time the company has rolled out a Facebook focused campaign and wants to use this channel as a test platform.

She is very confident that Facebook can reach her target audience, comprising frequent independent travellers between 25 to 34 years old that makes up the bulk of Facebook users here. According to Check Facebook, there are almost 2.2 million people using Facebook in Hong Kong. 

Lau is also excited about setting up a fan page for Air New Zealand Hong Kong, which she said would be more than just updates on the latest fares but include the latest happenings and trends in New Zealand and England. She would use the number of fans recruited on the Facebook fan page as one of the KPIs on the effectiveness of this campaign. 

Air New Zealand has appointed Agenda Hong Kong to create the Facebook execution, which include an application that encourage its customers to come up with a idea to travel in London besides the typical tourist spots. It allows consumers to pick a travel companion and create a dream trip where the most unique and wacky trip will stand achance to win free air tickets and accomodation to London.

The theme of this Facebook campaign is called "Explore the other side of London" that will run until the end of next month. The campaign is supported by PR activation to invite key media influencers and bloggers to participate. 

Rudi Leung, communication planning director for Agenda Hong Kong, said Air New Zealand will benchmark results of this campaign with its previous consumer engagement activities in traditional media, which will help to decide how they would allocate more budget for social media in the future.